How to create an altogether different message

“Meaning is internal and individual”, Donald K. Smith said in his book Creating Understanding: A Handbook for Christian Communication Across Cultural Landscapes. We form meanings from our mental models. What we are exposed to constantly forms our mental models, as Donald Smith says. These can be experiences, signals, environment, present needs and the referent- what you…

#UberTaxiWars may increase UBER users

Change is often met with resistance, a statement that is only too real in the taxi industry. Since the introduction of UBER taxis to the Kenyan market in 2015, traditional taxis have been complaining of unfair competition. UBER taxis use a transparent billing system that is cheaper than the traditional taxis. As a consumer, I…

Meet the new Samsung Galaxy A (2016)

Samsung Electronics today announced the release of the Galaxy A (2016) smartphones that offer premium design and enhanced camera features. The Galaxy A (2016) incorporates Samsung’s latest in innovative design and technology. The new smartphone is said to give consumers the ability to express their individuality with powerful performance in three screen size options: 5.5-inch…

Weekly stocking the fridge for one

Ever come home to an empty fridge? You have money, you are hungry but there’s nothing to eat. This is a very familiar narrative for single career people. This does not have to be the case for you. It just needs proper time planning. After all, the same body that is busy working, needs proper…